An Impromtu Pre-Launch Pop-Up To Remember

posted in: Lowcountry Street Grocery | 0

 

 

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Just a few weeks back, some friends of mine came to me with an interesting proposal.  Their scheduled slots in an upcoming artisan market were abruptly cancelled due to cold weather.  They needed a venue and fast.  Enter Nell.  Caught in the midst of ripping out her floors and lining up the next undertaking of retrofitting the 88’ Ford, we had little more than 48 hours to turn Nell into a 3 foot-high, 26-ton storefront that would house jewelry, clothing, bow ties, and floral arrangements just a few hours before Valentine’s Day on a very night chilly night (obviously), without a lick of marketing.  Challenge accepted.

Thanks to our family at Edmund’s Oast and some much appreciated help from small business friends about town, we emptied Nell’s interior and wheeled her over to the restaurant’s patio.  There, we set up shop for a few hours during their Happy Hour.  The idea was to snag a portion of the hoard of incoming patrons, luring them with last second Valentine’s Day swag on a big green and white bus.  Edmund’s even chipped in some free beer tickets for shoppers.  The bus was lined with bistro lights, laced with folksy guitar riffs, and I counted upwards of 20 people aboard the bus at once!

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Albeit hastily thrown together, the chilly evening was clearly a success.  Nell hosted the first of many artisan markets and looked fly doing so.   To me, the night acted as a reminder that one of the best parts of the Lowcountry Street Grocery concept:  the ability to shift with the tides.  We can turn on a dime and help friends and neighbors when the time calls – whenever and wherever that may be.  This doesn’t happen everywhere either.  This is exactly what makes the Lowcountry so special.

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See More Photos from our Pop Up Shop

For more info on our local artisan friends and musicians check out the following links:

Naked Eyes Jewelry

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Spit Shine Goods

Philo Floral

Brian Wheat Music

 

 

If you’re interested in becoming a vendor aboard our mobile market, please contact us at info@lowcountrystreetgrocery.com